BIG D'S FEBRUARY FAME GAME LINK
Only two movies are opening this weekend to wide release. I'll get to The Lorax on Friday -- today we hunker down on Project X.
The people who made this movie are thinking they made a Generation Whatever grail quest. Even if you replace the word "grail" with the word "booty" (Superbad) or "WTF happened?" (The Hangover) I think it's possible to make a fine nonsense film from using the standard quest plot.
Unfortunately, from all early reports, Project X neglected to add those magical ingredients -- characters and story.
While Superbad ($33m) and The Hangover ($44m) at least winked at the character thing, Project X's failure here is actually detectable to its target demo and IT WILL FAIL TO GET HALF OF SUPERBAD'S HAUL. That's right, I'm SHOUTING and I'm saying Project X will be under $16.5m this weekend as reported by Box Office Mojo, even though it's expected to be at least in the $20m+ range. Suck it, Budnick, you got lucky last time.
No comments:
Post a Comment